Today I am delighted to introduce you to Ann Stoermer, the soap maker behind Pitter Pattern Designs. Here is our interview:
Who came up with the name “Pitter Pattern Designs”?
My mom and I started this business selling baby gifts (blankets, burp cloths, baby clothes, etc) and we came up with our name and logo to fit the handmade baby blanket and sewing motif. In 2010, my mom decided that she needed to focus elsewhere, and although I do sew, I much prefer to make soap. So I decided to take the business in another direction. Since our logo has feet (which are my youngest daughter’s baby feet) and our name reflects the “patterns” I make in soap, I thought it was still a nice fit.
When did you start and why?
My mom and I started this business in 2005. I was formerly an elementary and preschool teacher. My oldest daughter was diagnosed with a serious illness, and I had a baby in the same year. I found myself unable to work at a traditional job. My mom and I both love to make handmade gifts, so we decided it was the perfect time to start a business together using my newborn as inspiration. It was strictly an online business at first, and although we lacked the knowledge to really make it take off at the time, it allowed me to feel productive in the midst of a crazy life. My mom is no longer an active participant, but she still continues to be my biggest fan.
How did you learn to make soap?
I have been an avid crafter for many years and have tried almost any craft you can imagine. I love anything that allows me to express myself artistically and am always eager for an artistic challenge. I saw some gorgeous soap online one day and thought, “I want to make some!” I basically taught myself by reading books, reading online articles, watching online tutorials, and with trial and error (an emphasis on the error!). Once I started, I never looked back.
Your soaps are very beautiful! What’s your secret?
When I am planning a soap, I am primarily influenced by the scent. If it is a nature inspired scent, I search for natural images that inspire color. Sometimes I just want to try out a new technique I’ve seen somewhere. I definitely want the look of the soap to reflect what you are smelling when you use it. For instance, you will never see me make a orange soap called “Blueberry.” I also love baking, so I naturally gravitated toward the whole cupcake craze since making soap seems so much like cooking to me. I really think it’s fun to put interesting toppings on my cupcakes to give them extra interest. Poppy seeds are a favorite of mine because they stand out so nicely against the color of the soap.
What’s your favorite soap to make?
Hmmm. That is a hard one. Although the cupcakes are fun, I like to do swirls the most. They can be very unpredictable, which is so exciting! I get giddy right before I cut the soap and dance around a lot when I am happy with the result. I absolutely love it!
Could you please tell us how you market your business?
I market mostly online, through Facebook, Twitter, my blog, on Etsy, and occasionally by visiting forums and joining groups of like minded people. I have also started trying out some local markets and fairs, and of course I talk it up whenever I can. I am starting to venture into the realm of wholesale (which is a scary step). I am still pretty new at this, and it is something that I’m still learning. It’s definitely the most difficult part of running a small business, especially since I am not a naturally a really outgoing person. It’s tough to put yourself out there and just hope to be accepted.
Any plans for the future?
I hope to get to the point where I can sell soap full time, and of course the ultimate in wish fulfillment would be to successful enough to own my own local shop. Mostly I just hope that I can continue to grow, learn, and create more beautiful soap!

Is there anything else you’d like to share?
I really enjoy the whole process of making soap. I don’t like to stop when the soap is finished and just slap a label on it. I love choosing the paper for each soap according to the look I want to achieve and to use other materials to enhance the soap as much as possible. I want the whole experience of getting a bar of soap to be fun and creative.
Photographing my soap is also really enjoyable to me. It is extremely gratifying to photograph my soap and to share it with others. After all, I could make really beautiful soap, but if it is not photographed well, it won’t look the way it was intended to the online masses. Since people online cannot touch or smell the soap, they are relying on sight alone. I want them to know what they will receive as clearly as possible. I see this as a really important skill to improve upon for anyone selling their creations online.
Where can we find you?
You can find me and my soap at:
My Etsy Shop: http://www.pitterpatterndesigns.com
My Blog: http://www.intheinterestofannie.blogspot.com
My Facebook Page: http://www.facebook.com/pitterpatternsoap
My Twitter: http://www.twitter.com/pitterpatsoap


All pictures are courtesy of Pitter Pattern Designs.